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Friday, May 7, 2021

BCBSA dropping brand revenue requirement could spur consolidation, innovation

May 07, 2021 Modernhealthcare-Health News , 0 Comments

The Blue Cross and Blue Shield Association has dropped a rule that limited the amount of revenue its 35 member plans could generate from non-Blues-related businesses. Experts question if the change will promote competition across the brand.



from BCBSA dropping brand revenue requirement could spur consolidation, innovation
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